Are BlogRoll Links Bad For SEO?

Blogroll Links is simply a widget provided to WordPress users by default. It basically displays a list of links that go out to different sites. After some patience and research, I came to a conclusion that if the required scenarios (mentioned below the video) are true, blogroll links are actually beneficial both to the linking site and the site being linked. In the video, I’m talking about whether or not blogroll links are bad for SEO purposes. Here’s what I have to say on the same.

My Opinion On BlogRoll Links

When Are The BlogRoll Links Good?

To have a positive impact on SEO and a good user for the visitors, you need to make sure the following things are true.

  • The Site Being Linked Is Completely, Totally, Entirely, Utterly, Absolutely and Fully relevant to the niche of your site.
  • No usage of different anchor text is being done. The site’s name should be the text for the link.
  • The linked site should not be spammy, or considered to be spammy or malware by Google or any other search engine.
  • Even though it might be your own site, make sure it is related to the niche of the current site. Linking a ‘gardening’ blog from an ‘SEO’ blog is just imprudent.

Make sure the above factors are true, and the links should definitely do good for your blog/site.

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An article by -


A multi-tasker. Wannabe Pilot. Love writing (online), coding (#Wordpress & #ThesisWP) and debating on Economies. I'm that typical 'all-by-myself' guy. I'm the founder of a blog dedicated to Wordpress Plugins, and it's called Plugins WP (link's down there!). And yes, I'm the founder of ThesisLove - a hub of Thesis 2 Skins.


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12 comments… add one

  • Reply Gary December 9, 2012, 1:05 pm

    I have also used links like this as well. You are absolutely right. As long as the links on the site relevant then you have nothing to worry about. I have had sites jump big time with these kinds of links. However, it is important to make sure that you have diversity. That is the key.
    Gary recently posted..Enrolling in Solavei versus Signing up with Verizon WirelessMy Profile

  • Reply Raaj Trambadia December 9, 2012, 8:27 pm

    That’s great Gary. Was the jump of the sites very noticeable, or not much?
    Raaj Trambadia recently posted..(Giveaway) – WP Email Capture PROMy Profile

  • Reply Shalu Sharma December 11, 2012, 10:57 pm

    Raaj, I was thinking about this a few days back and was not sure if adding some links from other sites would be a good idea. But now I am thinking that adding links to similar or good sites may not be a good idea. Thanks for this post.
    Shalu Sharma recently posted..Drinking water guide in IndiaMy Profile

  • Reply Raaj Trambadia December 13, 2012, 7:24 am

    Sure Shalu. As long as they’re relevant, it should be beneficial on either sides. For example, your blog is mostly about India. Then exchanging links with your friends who might have a related blog is no harm.
    Raaj Trambadia recently posted..(Giveaway) – Thirsty Affiliates PremiumMy Profile

  • Reply Aasma December 12, 2012, 12:46 pm

    Relevant links are certainly essential for your website. So if you’re using blogroll links to acquire them then there is nothing wrong.
    Aasma recently posted..Travel Portal DevelopmentMy Profile

  • Reply Raaj Trambadia December 13, 2012, 7:37 am

    Exactly Aasma. Thank you for the comment.
    Raaj Trambadia recently posted..Do Plugins Really Slow Down Your WordPress Blog?My Profile

  • Reply Syed Danial December 18, 2012, 2:43 pm

    Nice explanation I have seen many big sites having blogroll links all out going links match to their niche and anchor text is same as their domain name
    Syed Danial recently posted..13 Extremely Amazing and Stunning Storm PhotographsMy Profile

  • Reply sharaj January 7, 2013, 3:38 pm

    Thanks for sharing your opinion. Actually I was little concern about the Blogroll links because of the recent Google algorithm updates. Now I’m trying to find the Niche websites to place blogroll links. Looking for more relevant posts on SEO.
    sharaj recently posted..SEO: Tips to start strong link building campaign for beginnersMy Profile

  • Reply James January 7, 2013, 5:42 pm

    Just made the necessary changes to my blogroll as per your suggestion. Hopefully, this will revive our website in search engines.

    I’ll be sure to report back. Thanks.
    James recently posted..AndroidifyMy Profile

  • Reply Dorothy January 21, 2013, 12:49 pm

    I don’t think its bad..as long as its a relevant site then there is nothing to worry about…
    Dorothy recently posted..San Jose MarketingMy Profile

  • Reply Jessica March 10, 2013, 12:40 pm

    Thanks for sharing your opinion. Actually I was little concern about the Blogroll links because of the recent Google algorithm updates.

  • Reply Howard May 14, 2013, 5:42 am

    Thanks for the write up Raaj. I am under the same impression you are about what is an acceptable blogroll link these days but before I got one I wanted to confirm it which your article so nicely did. It’s so hard to keep up with the Pandas and Penguins and the cost is so great if we don’t get it right that I thought I better check. Sometimes I think common sense gets thrown out the window when it comes to seo and website rankings.

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