Do you have a brilliant idea about a post you’d like to get published on a reputed website? If that’s the case, then you will have to come with the perfect pitch if you really want that post published.
Therefore, in the following paragraphs, we will tell you everything you have to know about pitching ideas and provide you with five rules you must respect if you want your post on the web.
What Is a Pitch?
A pitch is usually a brief explanation – also called elevator pitch – of an idea you have, an explanation that’s usually given to someone that can make it come alive. But this contains much more than just your idea.
If you thought on how to write a pitch, you will have to take into account the following things first: a greeting at the beginning of your e-mail, a brief introduction, a personal note that can consist of something related to the person you are writing to – their blog, one of their posts -, some samples of your creative project ideas as they would like to see what you could offer them, and some titles of a guest post you would write for them.
While this may seem quite a lot of information, you should do your best to keep this e-mail short, so that the person or group you are writing to reads all of it without having to give too much of their time away.
Keep in mind that there are diverse types of pitches, such as a business pitch, when you present your idea to an investor to get it funded, or a marketing pitch, which is usually used to sell a certain product to someone. You shouldn’t get them mixed up and use the one that’s fit for what you are offering.
How to Make a Pitch?
You must remember that your pitch revolves around selling an idea. When it comes to getting your post published on a reputed blog, this doesn’t mean you will have to come up with the best sales pitch ideas, as you are not selling something – but what you could do for someone if they agree to collaborate with you.
The elements that have to exist in a pitch have been already mentioned earlier, so there’s no need to repeat that – but they are still vital to the process of making a pitch.
Making the perfect pitch also means that you must have the right way of approaching it. You don’t have to be too pushy when contacting the people responsible for a certain website and asking to write a guest post for them.
Here is where we get into those five rules you must take into account if you want to get your post published – the first rule also helping you to make a better pitch.
Having a Writer’s Portfolio
A good pitch technique is almost useless if you have nothing else to back it up with. This is where your previous experience or work comes in very handy. Most of the websites that accept guest posts will also require links to your previously published articles.
Therefore, if you are new to this type of deal, you might want to start off by setting up a writing blog where you would train your writing skills and your ideas – even if nobody gets to see them; but people will eventually come across your blog, don’t worry.
The people behind your website of choice don’t have time to deal with newbies – and you always have to keep this in the back of your head. You can start by submitting pitches and guest posts to smaller blogs or blogs that will accept everything you write. It’s a great way to get started and gather some experience.
Don’t Rush It
Once you receive the e-mail that says that your application has been accepted, you will probably write an article and send it to them as soon as possible. This is something you shouldn’t do, as it might end your collaboration even before it starts.
While not part of a pitch, this rule fits just fine in the proper pitching technics section. Why? Because there’s a series of steps that you have to follow, which kind of continue your initial pitch, and which can set the foundation of a successful partnership.
After being accepted, you will begin by pitching some of your ideas to your editor. And no, ideas of articles on how to write a blog post are not the ones you’ll want to send to him or her. Pitch only ideas that are fit for their blog – this means you will have to know everything about what they write and how they write it.
Then, the editor will choose one of the ideas you sent and you will have to send back a brief outline of that idea. After that, the editor will suggest corrections to your idea – and only then you will have to send in your first draft.
Your draft will then be edited and sent back to you, after which you will send in the second draft and, hopefully, the editor will send you an e-mail with the date of publication of your article.
Do Your Research
We’ve mentioned research before, but as it is something very important for the outcome of your partnership, we’ll say it again.
You will have to check the information and guidelines that are on the website you will be writing a guest post on. Read every new article, maybe even review some of them – basically, know everything about the website but also get actively involved in it by leaving comments and such.
Find out What They Want
Just reading their articles won’t help you very much – you also have to start analyzing them and find out, through them, which is the goal of that blog and what the people behind it want.
You’ll start by finding out which is their target audience – University or college students, or if the blog is made for a purpose that’s related to education. This will help you a lot because you will know what kind of tone you’ll have to use in your articles.
Furthermore, you can also find out the rules the editors have for their writers – and, therefore, start respecting them right from the start.
Being unique is, of course, something that’s required when you want to get your post published. After all, if that blog wouldn’t need someone with new ideas, they would just keep on writing the same old articles as they did so far.
Have a proper introduction and also put your name in the subject line – avoid writing there literally anything else as your e-mail will most likely remain unread.
You could also add personal notes to your pitch, to show the editors that you are actively reading and analyzing their website – communicate errors to them, outdated posts, and everything you can do to help them – do it!
What Are the Three Best Ways to Generate Ideas for a Writing Project?
Before concluding this article, we want to help you even more. So we’ve decided to tell you which are the three best ways to generate ideas – in case you don’t have enough already.
Therefore, you can get your ideas from your own experience – or from someone that’s close to you and you talk a lot with -, from thoroughly searching the internet, and from writing down everything that comes in your mind and you think that might be just great for a guest post. Have a notebook for the latter; you’ll fill it in no time!
So, these were the five rules you must abide and keep track off if you want to get your post published – without having to go through a lot of declined submissions. But remember that everything starts with a great, well-designed pitch!