Should I Only Rely On Organic Traffic?

This question has been asked by many bloggers out there who somewhat don’t like to make the use of other sources of traffic and get more visitors to the blog. No doubt that such blogs do receive a good number of traffic from search engines (organic traffic), but yet the question remains the same whether one should completely rely upon organic traffic, or also depend on other traffic sources.

The blogs who receive such good organic traffic are often quality blogs which do provide quality content, have a well-designed theme, and stay on the white side than the black. Let’s see whether you should be only relying on organic traffic, or should always try to benefit from other great sources of traffic.

Yes – You Should Rely On Organic Traffic Only

If your blog is something which hardly has people interested on the social media, you do qualify to fall in this category of relying on organic traffic. This is because even though you might use legitimate ways to increase your social media fans (e.g. advertising on Facebook), those people might not be interested in everything you publish on your blog. On the other hand, we can take a look at an example for this.

Example – Assume that you’re blogging in the Gardening niche. Now even if you develop a good social base, do you think they will actually be interested in all the stuff that you post on your blog? I guess not. This is because one of the posts might have caught their attention, but not all would be very much appealing to them. If you posted “How To Plant A Seed”, they might already know or maybe just don’t want to know about it!

But when it comes to organic traffic, the user lands upon your articles as they search for it. This means, they are completely getting what they are looking for. Therefore, in such cases, you can highly rely upon organic traffic because social media might get you some traffic but it wouldn’t be worth anything as they hardly read anything – furthermore increase the bounce rate of your blog.

No – You Shouldn’t Rely On Organic Traffic Only

When you have a blog that actually has a lot of potentially interested people on social media and other platforms, then why not make the use of it? For such cases, you might even avoid organic traffic for some time until you develop a good base of readers on your social media networks. Let’s take a look at this with the help of an example.

Example – Assume that you have a blog on humor and sarcasm talking about celebs, movies, politicians etc. Now who wouldn’t be interested in such a great blog? In such cases you might not much organic traffic because the titles, text, images etc has to be matching your writing style which could be funny, sarcastic etc and hence might not do well on SERPs. If you publish a sarcastic article titled “I just met Mr. President“, search engines would not be helpful in bringing good traffic but social media will definitely be.

Conclusion

To conclude, it can be said that whether to completely rely upon organic traffic or not depends on the niche you are in. If it is limited to one thing (e.g Gardening), then you should be not dependent more on social media but search engines. When it’s the opposite, take all the advantages of social media my friend – it is astonishing.

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An article by -


A multi-tasker. Wannabe Pilot. Love writing (online), coding (#Wordpress & #ThesisWP) and debating on Economies. I'm that typical 'all-by-myself' guy. I'm the founder of a blog dedicated to Wordpress Plugins, and it's called Plugins WP (link's down there!). And yes, I'm the founder of ThesisLove - a hub of Thesis 2 Skins.


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11 comments… add one

  • Reply enstine Muki December 5, 2012, 4:31 pm

    Hi Raaj,
    Good arguments!
    You know the impact of social media on Organic traffic. Search Engines like Google these days also consider social signals for ranking. So I think it’s good practice to mix both ;)
    enstine Muki recently posted..Effective Uses – Press Releases Done Right!My Profile

  • Reply Raaj Trambadia December 6, 2012, 7:39 am

    Hi Enstine

    Yeah I actually do. Especially Google+ shares!
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  • Reply Shorya Bist December 6, 2012, 6:47 am

    Hi Raaj,

    Thanks for sharing your views on both the sides, must say well written article. I like you mentioned that bounce rate increases when you take help of social media and the blog you write is more of less interest to anybody.And on other side a blog on interesting things will surely can make maximum use of social media and can get great results too.

    Thank You
    Shorya Bist
    From Youthofest
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  • Reply Raaj Trambadia December 6, 2012, 7:41 am

    Hi Shorya. Yeah, as I mentioned that the fan base in our social media networks has to be relevant and interested in the content. That’s how the perfect result will come out.
    Raaj Trambadia recently posted..Do Plugins Really Slow Down Your WordPress Blog?My Profile

  • Reply Aasma December 6, 2012, 9:53 am

    In other words, If there is cut throat competition for search engine rankings.. then you should try social media as well. It helps you to reduce your pressure as you would be able to attract relevant users.
    Aasma recently posted..Mobile Recharge SoftwareMy Profile

  • Reply Raaj Trambadia December 6, 2012, 1:06 pm

    Sorry Aasma. You mean to say that social media can get better targeted traffic regardless of the niche?
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  • Reply Aasma December 7, 2012, 5:21 am

    I think I haven’t make my point there, sorry for that Raaj.

    I actually want to say that if your niche allows you to use social media for generating traffic and building brand then you should use it along with SEO. That way you can attract more relevant visitors on your site. This way SEO and Social Media Marketing help each other and derive much better results.
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  • Reply Gary December 9, 2012, 1:14 pm

    I think if you want to future proof your google rankings you want to make sure you are using Social Media. More and more it is being taken into account in rankings. So whether you are in a good niche for it or not you better at least be out there doing it anyways. If your not it is going to come back and bite you one of these days when your ranking suddenly drop to nothing.
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  • Reply Nwosu Desmond December 10, 2012, 2:43 pm

    Can you confirm for me if Social media traffic has any effect on CPC? I believe Google values organic traffic more than social media traffic.
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  • Reply Techallianz January 5, 2013, 3:11 pm

    Although Organic Traffic is one the best source of free traffic but I don’t rely on it completely, with every algo update Google is continue demoting the websites. So if you only depends on organic traffic some morning you may find you blog all alone.
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  • Reply Jessica March 10, 2013, 11:53 am

    Thanks for sharing your views on both the sides, must say well written article. I like you mentioned that bounce rate increases when you take help of social media and the blog you write is more of less interest to anybody.

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