Should You Buy Expired Domains To Reduce SEO Efforts?

If you’re planning to buy an expired domain, then it is an excellent idea, as you’re not required to put hard labor to enhance your SEO techniques. A large number of people are employing this technique to get the benefits of the old but expired domains.

Generally, an expired domain name has authority, page rank as well as back links. These features make an expired domain really useful for the buyer. Smart people generally opt for buying expired domain names as a large amount of work is already accomplished. Therefore, you’re not required to build back links or work on off-page SEO when you invest on buying expired domains.

Here are a few important points to consider if you’re thinking whether buying an expired domain can be beneficial for you:

Increase Traffic From Sub-Niches

Try to look for domain names so that you can increase traffic through the sub-niches. So, it can help to target visitors to your website. There are lesser competitions associated with the domain; therefore you can control the sub-niches within a few weeks. However, drawing the number of visitors in your website may vary, but you can easily mange to grow your business with this technique.

Reduce Your Workload With Half Build Back Links

When you buy an expired domain, you have the advantage of built-in back links. You may not need to devote extra time to create good quality and relevant back links.

If you want to achieve success in the field of internet market, then remember back links are indispensable part of it. Once you get the domain, you can manage to establish more back links to get the top rank on search engine results.

Get The Page Rank With Ease

When you buy expired domains, you may find domains with existing page rank. It can be beneficial for you as it can help to draw traffic to your website with ease. Therefore, if you buy expired domain names, you get the benefits of the page rank without putting any hard labor in to it.

Enlisted In The Directories

Added advantage of buying expired domain name is that, you may find the domain enlisted in different directories. So, it makes your work simpler. You’re not required to slog to submit your website url in different directories. You can manage to save considerable amount of money, as you need to subscribe in some of the directories for enlisting with them.

Therefore, you’re not required to put in SEO efforts when you buy expired domain names. These domains are almost established and you need to put little effort to achieve your goal.

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Robert is the Community Mentor of He is being associated with this field from a long period & have been contributing with his best ideas by writing some excellent SEO contents.

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9 comments… add one

  • Reply Aasma December 12, 2012, 12:37 pm

    Nice Points Robert,

    However my point is what if you build different niche website that doesn’t suit the expired domain existing back links. Doesn’t those existing back links become irrelevant for your domain and you could even face some penalty?
    Aasma recently posted..Travel Portal DevelopmentMy Profile

  • Reply Shalu Sharma December 12, 2012, 1:09 pm

    My personal view is that domains does not matter anymore. Getting some links is easy such as directories etc. But whats happening now a days is that many domainers are selling exact match domains that have been hit by EMD. But then I could be wrong on this.

    But as far as exact domains is concerned, check the link profile and if its clean then go for it. Expired domains can be often be valuable.
    Shalu Sharma recently posted..Try the delicious motichoor ladooMy Profile

  • Reply Khaja moin December 13, 2012, 5:31 am

    Getting expired domain will sure help in SERPs to some extent. But it`s not important to have old domain to rank in SERPs. You can do it with new one but as you know it requires few efforts.

    Anyway it`s good idea to get an expired domain.

    Khaja moin recently posted..Top 15 Best CMS for eCommerce WebsitesMy Profile

  • Reply Sarvesh December 13, 2012, 3:41 pm

    Yeah, well according to me buying expired domain will be an awesome idea, interms of Page rank or backlinks. So we must check whether the domain is banned by google and other things. Although working on a new domain will be preferred.

  • Reply Steve December 14, 2012, 2:39 am

    I have bought a number of domains from GoDaddy Auctions and it is a great start to have a PR 3 right from the start. Especially for blogging services that require a certain pagerank to start.
    Steve recently posted..Eco Products That Are Tax DeductibleMy Profile

  • Reply Techallianz January 5, 2013, 3:08 pm

    Sometimes this less effort task works, Last Year I bought a expired domain through GoDaddy Auction, I setup it again in just 3 days and the result was quite impressive, since the fourth day I was receiving a good amount of free traffic from various sources.
    Techallianz recently posted..The HP Envy X2 laptopMy Profile

  • Reply Tommy Craig January 30, 2013, 5:13 am

    Old domains or new domains, I think it really doesn’t matter if you are expert in doing SEO works. If you have your own strategies and had your experienced with ranking sites then it is not impossible to rank up your site with any much effort. Some of the strategies that most buyers did was they bought domains like and from there they can choose what domains they would start and how they will make it to the top. As far as I experienced will also help you to get the best domains that suits with your style and business.

  • Reply Kimsea February 23, 2013, 1:37 am

    Thanks for sharing! That is a great tips. Also, the expire domain could gain the old domain age. The search engine truth on old domain. Please your competitor and buy the similar age of them.
    Kimsea recently posted..How Domain Name Effort Your Blog SEO and TrafficMy Profile

  • Reply Jessica March 10, 2013, 10:27 am

    Getting expired domain will sure help in SERPs to some extent. But it`s not important to have old domain to rank in SERPs.

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